Welcome to
Smiths Triumph Chester
Bill Smith Motors was founded back in 1959 by Bill Smith. Bill was well known on the racing circuit - riding for Honda in 1959 on the first Japanese imported bikes to the UK. In 1998 Bill Smith Motors took on the Triumph Franchise at our showroom on Tarvin Road in Chester. Now run by Bill's children, Mark and Karen Smith have enjoyed many successful years selling the Triumph motorcycle range in Chester to our loyal and valued customers across Cheshire and the UK.
Triumph Motorcycles have a rich and storied history dating back to 1902, when the company first began producing motorized bicycles in Coventry, England. Founded by Siegfried Bettmann, a German immigrant, Triumph quickly established itself as a pioneer in the emerging motorcycle industry. By the 1920s, Triumph had become one of Britain's largest motorcycle manufacturers, known for building reliable, stylish bikes. Throughout the early 20th century, Triumph motorcycles earned a reputation for performance and innovation, securing their place both on the road and in competitive racing.
After World War II, Triumph reached the height of its fame with iconic models like the Thunderbird and the Bonneville, the latter becoming a symbol of British motorcycling worldwide. Triumph bikes were featured in Hollywood films and rode to legendary status by figures such as Steve McQueen. Despite its popularity, the company faced serious challenges in the 1970s due to increasing competition from Japanese manufacturers. After a period of decline and a brief closure, Triumph was revived in the 1980s by entrepreneur John Bloor. Under Bloor’s leadership, Triumph modernized its production facilities and introduced a new range of motorcycles, ensuring its survival and resurgence. Today, Triumph remains one of the most respected and beloved motorcycle brands, proudly continuing its legacy of British engineering excellence. As one of the UK's Longest established Motorcycle Dealers Bill SMith Motors are proud to represent Triumph Motorcycles in Cheshire.
New Triumph Motorcycles
In 2025 Bill Smith Motors and Triumph Motorcycles have formed a new partnership and are delighted to welcome you to our new Triumph exclusive showroom at:
Deva Business Park,
Welsh Rd,
Deeside
CH5 2HR
Devron Boulton, Triumph UK general manager, said: “We are excited to partner with the team at Bill Smiths Motors once again.
“Their dedication to customer service and vast experience of the motorcycle industry will guarantee customers of Smiths Triumph Chester will get a first-class experience.”
At our New Showroom we will continue to provide the service and support that Bill Smith Motors is renowned for. Our team is passionate about delivering exceptional service and support for all customers, and we look forward to representing the famous brand from the fantastic facilities in Deeside.
As well as selling New Triumph Motorcycles we have an excellent range of Approved Used Triumph bikes that have been inspected and certified by the us. Genuine Triumph Clothing, accessories and parts.
Extended warranty options and pre-paid service packages to help with long-term ownership costs.
Assistance with motorcycle financing, leasing options, and insurance tailored to Triumph riders.
Smiths Triumph Chester will have a fully equipped Triumph Workshop for routine servicing, diagnostics and repairs. We have the fully range of Genuine Replacement parts, performance upgrades, and official Triumph accessories like luggage systems, seats, screens, and custom styling items.
We can fit, recommend and supply genuine Triumph accessories designed specifically for you to customise your Triumph.
Smith Triumph Chester have everything you need to personalise and keep your Triumph in premium condition.
Triumph Motorcycle Dealers in Chester since 1998
FINANCIAL DISCLOSURE: Bill Smith Motors Ltd are a credit broker and not a lender. We are Authorised and Regulated by the Financial Conduct Authority. FCA No: 653179 Finance is Subject to status. Other offers may be available but cannot be used in conjunction with this offer. We work with a number of carefully selected credit providers who may be able to offer you finance for your purchase. Registered in England & Wales: 00777008, Registered Office: Address: Whitchurch Road, Christleton, Chester, CH3 6AE
Read our Initial Disclosure Document HERE
